lily allen and tsg at new look

To tie in with the launch of the design partnership between New Look and Lily Allen entitled ‘Lily Loves’, tsg are proud to announce that they have created and scheduled audio advertisements to run within the bespoke music profile played in over half of New Look’s 581 worldwide stores.

Voiced by the well known radio and TV celebrity Fearne Cotton, the ads have been designed to both create awareness and stimulate sales of the new clothing and accessories range.

The Lily Loves collection comprises dresses, shoes and jewellery, all of which have been designed by 21 year old Allen. Her dresses for New Look vary in design, colour and style but all are at prices that every lady can fall in love with. Dress prices will range from £24 to £50 for a full-on ruffled silk number.

Lily has been recently nominated for 4 Brits awards including Best British Single (for Smile). Lily made the nation ‘Smile’ in 2006, not only for her intelligent lyrics and cool attitude but also for her love of wearing prom-style dresses.