client tv at yates’s

We make no apologies for boasting - winning this major client was one of the highlights of 2007 for tsg. It has cemented our position as a major UK media solutions player, one who creates inspired entertainment environments for the UK bar and pub sector.

It was especially pleasing to find out that we were chosen by the Yates's team because of our programming team's ability to articulate a thorough historical understanding of the Yates's brand and outline just what would be needed to retain its status as a dominant force in licensed retail.

Demonstrating our know-how in creating the best musical signature on the High Street allied to being the preferred choice of music and video playback system by their many DJ's, proved to be an irresistible combination for Yates's. Each site's entertainment offer is controlled by our promedia mms hard disk system; a reliable compact one-box solution, which caters for updating of media content, scheduling and software via ADSL.

The total entertainment offer at each site includes a blend of the following features and benefits:

• video DJ system, with many desirable extras such as assignable cuepoints and full audio and video previewing

• automatically scheduled music video and ambient media

• appropriately profiled music to meet all trading needs

• scrolling banner and full screen messaging - both scheduled or on-demand

• scheduled on-screen promotional graphics spanning both food and drink offers

• 'infomercials' for events such as Cash Inn; Britain's first interactive national pub gameshow

• automatic and manual screen switching for showing both digital or terrestrial programs

Yates's are now part of Laurel Pub Company, the UK's leading managed pub and restaurant operator. Formed in 2004, Laurel has the objective of being the best developer and operator of managed bars, pubs and restaurants in the country, with around 460 drinking and eating establishments. Yates’s fits into their bars and pubs division and totals 111 sites.