making unbrandable gems work

3D Entertainment Group Limited was formed in January 2007 following the purchase of 98 businesses from Luminar Leisure Group PLC. Investing heavily in both the failing and ailing as well as the unbrandable gems, 3D Entertainment called in tsg to work on a new reinvigorated brand called Mortimers; part of their Bars and Clubs Division, and with like for like sales currently running at 128%, the association has proved to be a success.

Mortimers is a growing brand with the Wigan, Burnley, Coventry and Salisbury sites all being opened within a six month period. And with two more sites opening early in 2008, our partnership continues to develop and grow.

For the Wigan site we blended sound, light and vision elements in differing combinations throughout the venue to create several subambiences for the distinct trading areas of this chameleon site - be it dining, drinking or dancing. Our media programming team then created, animated and scheduled a mix of promotional on-screen graphics that both reinforces the Mortimers brand at the point of purchase and informs customers of forthcoming events and food and drink offers.

All of the operational and entertainment control is catered for by our popular promedia mms system. The end result at site is a bright, airy and relaxed feel throughout the day contrasting with a warm and vibrant atmosphere in the evening.