catey award winner

tsg have recently installed an extensive and aesthetically pleasing Audica Professional audio system at The Farm restaurant and pub in Solihull, conceived and owned by Paul Salisbury and Paul Hales of Classic Country Pubs, who were winners of the national Catey Pub and Bar Operator award, beating Heston Blumenthal in the process.

The 17th century pub and listed barn was acquired in mid June and like others from the same stable - The Orange Tree, Crabmill, The Boot, and Baraset Barn in Warwickshire, and Mortons in Dickens Heath - The Farm provides a fresh, exciting, drinking and eating experience with its own background music style, a style we at tsg created for them.

Stylishly converted and extended from an original old farmhouse, The Farm offers a double-centered experience. The pub, known as The 'Inn at the Farm' is a haven of pared back simplicity, with a Scandinavian feel and comfortable chairs, serving an extensive range of bottled or draught beers and cask ales. The Inn at the Farm also serves a simple range of quality bar food.

The 'Food at the Farm' restaurant offers traditional dishes in a stunning, rugged environment, comfortably seating around ninety people. A vaulted ceiling, exposed beams, wine prison, rough hewn bark and steel drinks bar, and end grain oak floor create a unique effect. Two promedia hard disk systems were installed to cater for the differing ambience and hence music requirements of the bar and the restaurant.

Nick Freeman, National Account Director at tsg, explained the choice of the system, "Our programmed music services were the starting point for The Farm, but the delivery method, ease of use and aesthetics were equally important to the client. Simple, continuous operation is catered for by promedia ams hard disk systems and we introduced them to Audica Professional's MICRO series of loudspeakers. Not only is this the most stylish and discreet ultra-compact loudspeaker product available, but it provides superb audio quality for background music and consistent full-range coverage without the need for separate bass speakers; a real bonus for designers of style-conscious venues".