tsg help to announce new lola and coco range in-store

Lola & Coco by La Senza, the hippest new leisurewear label to hit the UK, has just arrived at La Senza stores, bringing plenty of attitude and maximum wow-factor. To promote this exciting new launch, pop sensations Booty Luv have been announced as the face of Lola & Coco by La Senza.

The girls behind Booty Luv, Nadia and Cherise, will be modelling the fresh, modern new range of urban leisurewear separates in jersey, velour and foil decoration for both in-store materials and at lasenza.co.uk. They will also be embarking on a promotional tour around selected La Senza stores to promote the launch of Lola & Coco by La Senza, which hits stores on 3rd March 2008.

The tour will take in selected La Senza stores around the UK, including major towns and cities such as Manchester, Birmingham, Leeds, Glasgow, Belfast, Milton Keynes, Newcastle, Watford and London. The girls, whose hits include Some Kinda Rush and Boogie 2 Nite will be modelling the attention-grabbing range, meeting La Senza shoppers and signing autographs at stores.

tsg helped promote the new association through the origination and scheduling of a stimulating, upbeat audio message which is woven throughout the bespoke music profile heard every day in all UK La Senza stores – an ideal way to build both brand awareness and affinity. Listen to the in-store message we created here:

La Senza In-Store Promo.mp3

Lisa Bond, Marketing Director at La Senza commented, “Booty Luv are the perfect choice for Lola & Coco by La Senza. Not only are they gorgeous, cool, brimming with personality and talented but they look fantastic in the range and I’m sure that their fans are going to be really excited to see them in La Senza.”

Jo Logan, Head of Retail Accounts at tsg informs "Audio messaging can offer you a real trading advantage and is a great way of communicating your message to your customers whilst they are in your outlets, thereby stimulating purchase choice at the point of purchase. Whether you choose a high impact celebrity voice or the subtle persuasiveness of a professional voice-over artist, the use of in-store audio messaging can really bring your promotions to life".